Strategic Plan in a Greek Manufacturing Company: A Balanced Scorecard and Strategy Map Implementation
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چکیده
منابع مشابه
Strategic Plan in a Greek Manufacturing Company: A Balanced Scorecard and Strategy Map Implementation
This paper aims to translate the strategy of a Greek manufacturing company into objectives and measures that can be clearly communicated to all units and employees. For this purpose two basic strategic tools are implemented, the Balanced Scorecard (BSC) and the strategy map. Based on the statements about mission, vision, and values of the company, and the strategic analysis, we formulate the st...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2010
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v5n2p12